pablo alvarado
pablo alvarado
GTM Strategy · Revenue Operations · SaaS · Fintech

Revenue systems
built to scale.

I help technology companies move from reactive growth to predictable revenue — by designing the GTM architecture, RevOps infrastructure, and sales systems that compound over time.

RevSandbox
pabloalvarado.tech

What I
build for you.

Full GTM architecture, RevOps infrastructure, and sales systems — designed to compound over time.

GTM Strategy

Full go-to-market architecture — ICP definition, positioning, channel strategy, and sales motion design. Built for technology companies entering new markets or scaling existing ones.

ICPPositioningChannels

Revenue Operations

CRM architecture, pipeline management, lead routing, attribution modeling, and forecasting infrastructure. I build the RevOps stack that makes your revenue predictable.

CRMPipelineForecasting

Sales Systems

Playbooks, sequences, objection handling, and enablement tooling. I design the sales infrastructure that lets your team close faster and replicate what works.

PlaybooksEnablementSequences

Fractional RevOps

Embedded part-time revenue operations leadership for early-stage teams. I own the function so your founders can stay focused on product and growth.

FractionalFintechHR Tech

Engineering PMF
from the inside out.

Sales velocity is a symptom. The real question is whether your product fits the market it sells into. I help SaaS and fintech companies engineer product-market fit — from customer discovery and positioning through product strategy and the GTM motion that scales it.

See the PMF methodology ↗
01

Customer Discovery

JTBD interviews, churn autopsies, and segment mapping that reveal what customers actually hire your product to do.

02

Positioning & GTM Alignment

Category design and messaging that makes your product feel inevitable — then aligned channel, pricing, and motion to scale it.

03

Product Strategy & Feedback Loops

Roadmap decisions driven by commercial signals, and dashboards that alert you to drift before you feel it in revenue.

I build revenue engines
for tech companies.

I'm a GTM strategist and Revenue Operations expert with deep roots in sales and technology — specifically in HR Tech, Fintech, and SaaS startups.

My approach is data-driven and market-focused. I turn insights into systems that deliver measurable results — not decks that collect dust.

Currently building Payway (earned wage access, Panama) and RevSandbox, my GTM consulting practice.

10+years in revenue
3companies built
2markets
expertise
GTM StrategyRevOpsSaaS FintechHR TechProduct Sales SystemsCRM Architecture
Pablo Alvarado

The person behind
the systems.

GTM strategist, revenue operator, and company builder. Based in Boston — working across LatAm and the US. Always building something new.

Where I'm
putting in the work.

Cleo HR

cleohr.com ↗

HR Tech SaaS platform redefining how companies manage workforce operations. Leading GTM strategy and revenue systems to accelerate growth across enterprise accounts.

HR TechSaaS

VerifiID

verifiid.ai ↗

B2B SaaS identity verification platform. Building the GTM motion and sales infrastructure to drive adoption across regulated industries and enterprise clients.

B2B SaaS

Payway

payway.pa ↗

Earned Wage Access platform for Latin America. Building the full GTM motion and sales infrastructure to drive enterprise adoption across Panama and the region.

EWAFintechLatAm

RevSandbox

Personal brand and consulting platform — a sandbox for GTM experimentation, thought leadership, and revenue systems content for founders and operators.

ConsultingBrand

Let's build
something.

If you're a technology company looking to build predictable revenue, or an early-stage team that needs RevOps leadership — I'd like to hear from you.